Are you running a cake bakery? Maybe you are planning to establish one. Whichever the case, you probably know that one of the most important things is for you to come up with recipes that will make your business stand out. People are looking for delicious cakes and you should give them just that. The other way you can get people to flock your cake bakery and make a lot of orders is by exploring social media.
How to Use Social Media For Cake Bakery Business
- Get quality images: Image is everything when it comes to running a food business. People will get attracted when the photo stimulates their brain to want to eat. Understand what food photography can do and then find ways to incorporate it into your cake bakery business. Try different shots under different lighting. Take colourful images of your cake and find creative ways to present them on social media platforms.
- Try different platforms: You should have a social media footprint in a variety of platforms. Some of the popular sites for people running food business include Instagram, Facebook, Tick-tock, Twitter, and YouTube. Take up a multimedia approach where you use photos, videos, print and sound to pass your message across. As you use these platforms, you should remember that it is by posting consistently that you will catch the attention of potential buyers.
- Aim for creating a relationship: As much as you are using social media to market and promote your business, build relationships with your customer and potential clients on those channels. This means that you should be courteous when responding to them. You should also handle complaints professionally when confronted online.
Start slowly if your cake bakery is small and you are still starting out. Trying everything on social media at once can be overwhelming. Do not expect to get a huge following immediately. It builds over time.