Everybody loves cake. Well, at least most people do. Most events and celebrations always have cake as one of the foods. Therefore, it only makes sense that people who venture into the cake bakery business end up making a significant amount of money from their skills. If done right, cake bakery businesses have the potential to grow significantly within a short time. There are, however, some mistakes that could end up ruining the venture if not fixed early enough.
Mistakes to Avoid
- Not paying attention to the quality of ingredients: The best cakes are the ones made of natural ingredients and fresh produce. Something as basic as substituting fresh milk with the powdered version will affect the taste and texture of the cake. You should always maintain the integrity of the ingredients you use and not try to get cheap items in the hopes of making more profit.
- Being rigid on taking up trends: New things will always come up. Gluten-free, dairy-free, sugar-free, egg-free and vegan cakes are a thing now. It is now common for people to have several cupcakes for their events as compared to one big cake for everyone. There are cake bakers who have gotten into even more serious trouble for being too rigid and not accepting changes that come with the business.
- Having a shoddy website: In the digital era, the worst mistake that a business can make is not paying attention to their website. People will visit your website when they want to make orders from you or check out your cake menu. When they find that the website is unprofessionally done, they will assume it is a scammy site and leave without making any transactions. Work with a web designer to ensure all elements of a good website are in place.
- Ignoring negative reviews: Businesses dread negative reviews. They could sink startups before they take off. If you get a negative review about your cakes or your services, do not wait too long before responding. Act fast. Acknowledge the complaint and respond while assuring potential customers of quality services.
- Not listening to the details in orders: Imagine the horror of baking a wedding cake and writing the wrong names, or messing up the theme colours of an event because you did not get the details right. Anytime that you are transacting with customers, you should not be distracted. Listen, and when not sure, contact them to confirm. Too many mistakes will earn you horrible reviews and ultimately make you lose customers.